From the Yellow Chair
From the Yellow Chair
Latest Episodes
5 Contractor Messaging Fixes That Make the Homeowner the Hero
“We’ve served East Texas for over 30 years.” “We’re the best in town.” Sound familiar? Those lines worked in the early 2000s. Today’s homeowner reads your reviews on Google, Facebook, Yelp and the BBB, and asks AI who to trust, because what the...
7 Signs Your Contractor Marketing Is Outdated (And How to Fix It)
Your business has grown from one truck to 15. Has your marketing kept up?In this episode of From the Yellow Chair, Emily cover seven signs that your home service marketing is holding you back. One is trucks with DIY vinyl lettering and t...
Rebrand Myths That Keep Owners Stuck
Still rolling with the logo you threw together at Office Depot when you first opened your doors? You’re not alone, and it might be costing you more than you think.This October, Emily is in the Yellow Chair busting the rebrand myths that ...
Is Your Ego Getting in the Way of Your Business Growth?
What if the biggest thing holding your business back isn’t your team, your competition, or the market? What if it’s you?As a business owner, confidence is important. But when confidence turns into ego, it can quietly affect how you lead,...
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Six Marketing Mistakes Draining Home Service Cash Flow
Are marketing mistakes quietly draining your home service company’s cash flow?In this episode of From the Yellow Chair, Crystal breaks down six common marketing mistakes that could be costing your business more than you realize. F...
