From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
Podcasting since 2021 • 236 episodes
From the Yellow Chair
Latest Episodes
The Power of Local: How Community Involvement Grows Your Brand
Your community should know who you are before they ever need to call.For many home service companies, brand visibility still revolves around advertising, trucks, sponsorship logos, and telling customers why the company is the best.
•
Episode 237
•
11:04
Your Reputation Is Bigger Than Your Reviews
Your Google rating is only one piece of your reputation.Before a homeowner ever searches your company, they may have already heard about you from a neighbor, interacted with one of your employees, seen your trucks around town, watched yo...
•
Episode 236
•
19:00
The Homeowner's Cheat Sheet: What Customers Really Look For Before They Call
Before They Call: What Homeowners Look for on Contractor Social MediaA homeowner sees your truck, hears your name, or finds you on Google.Then they start investigating.What does your social media tell them?👉 If yo...
•
Episode 235
•
17:25
