From the Yellow Chair
From the Yellow Chair
Latest Episodes
Stop Networking, Start Building Relationships
Your company can advertise everywhere in town and still fail to become a brand people genuinely know.In Episode 238 of From the Yellow Chair, Crystal Williams challenges contractors to think beyond sponsorship checks, business cards, tru...
The Power of Local: How Community Involvement Grows Your Brand
Your community should know who you are before they ever need to call.For many home service companies, brand visibility still revolves around advertising, trucks, sponsorship logos, and telling customers why the company is the best.
Your Reputation Is Bigger Than Your Reviews
Your Google rating is only one piece of your reputation.Before a homeowner ever searches your company, they may have already heard about you from a neighbor, interacted with one of your employees, seen your trucks around town, watched yo...
The Homeowner's Cheat Sheet: What Customers Really Look For Before They Call
Before They Call: What Homeowners Look for on Contractor Social MediaA homeowner sees your truck, hears your name, or finds you on Google.Then they start investigating.What does your social media tell them?👉 If yo...
