From the Yellow Chair
From the Yellow Chair
Latest Episodes
Beyond the Software: The Pricing, Marketing & Execution Behind a Profitable Home Service Business
More leads will not solve the problem if the opportunities you already have are moving through a business that is underpriced, difficult to measure, or inconsistent in execution.If your marketing needs a clearer strategy, book a call wit...
Will Google Penalize AI Content? What Contractors Need to Know
Your marketing strategy can keep working exactly the way it always has right up until your customers stop behaving the way they always have.That is the problem contractors need to be paying attention to.👉 Wondering wheth...
Stop Networking, Start Building Relationships
A big network does not automatically create great referrals.If networking has become a cycle of collecting business cards, adding LinkedIn connections, and walking into rooms wondering who can send you work, Crystal Williams wants you to...
The Power of Local: How Community Involvement Grows Your Brand
Your community should know who you are before they ever need to call.For many home service companies, brand visibility still revolves around advertising, trucks, sponsorship logos, and telling customers why the company is the best.
Your Reputation Is Bigger Than Your Reviews
Your Google rating is only one piece of your reputation.Before a homeowner ever searches your company, they may have already heard about you from a neighbor, interacted with one of your employees, seen your trucks around town, watched yo...
