From the Yellow Chair
From the Yellow Chair
Latest Episodes
ROAS: What Every Contractor Needs to Know
Your ROAS number can look incredible and still be the reason you’re stuck. We sit down with Bree from Free Agency to get brutally clear on what return on ad spend can and can’t tell a contractor, especially when agencies blend brand traffic, ex...
Is Your Brand Ready for AI?
Homeowners are starting to skip the search results and go straight to AI for an answer, and that changes everything for local contractors. When someone asks ChatGPT, Gemini, Alexa, or Siri who to call for HVAC, plumbing, pest control, or roofin...
You Have a Plan. But Do You Have a Strategy?
A lot of contractors are out here doing marketing — posting, running ads, sending emails — and still wondering why it's not working. The answer usually isn't the plan. It's that there was never a strategy behind it.In this episode, Crystal ...
Building a Legacy of Purpose
Building a Legacy of Purpose | Featuring Trapper SealesWhat does it mean to build a life that creates lasting impact?In this episode, we sit down with entrepreneur, speaker, coach, and author Trapper Seales for a powerful conver...
He Said, She Said: Is It the Tactic or the Team Behind Top Investors' Success?
He Said, She Said: Is It the Tactic or the Team?When a marketing strategy underperforms, what's really to blame? The tactic itself, or the team responsible for executing it?In this solo episode of From the Yellow Chair, Crystal ...
